Broadcasters in today’s complex media environment face two critical tasks one, to make sense of the diversity of technology, content, skills and standards that can enrich their audience experience and sustain the organization; and, two, to make sense of the vast array of ideas, opinions, perspectives and cultural background that can contribute to a critical understanding of political, economic, social and human development.
These tasks become daunting amidst fierce competition, limited resources, difficulties in adopting and adapting to new ways of thinking and concerns of misunderstanding, conflict and disunity diversity can engender.
At the Asia Media Summit 2014, broadcasters will have a platform to examine the many dimensions of diversity, and its impact on crafting a clear vision and innovative strategies in order to build a sustainable organization and foster a ‘media organization and a society of difference.
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